Media Attention

Yani Tseng gets it.  Much like her predecessors Annika and Lorena as the most dominant force in women’s golf and unlike previous #1’s on the male side of professional golf, Yani seems to get the fact that nurturing a relationship with her fan base and the media who serve as a conduit to them will serve to enhance her popularity and her fortunes as a result.

She has worked diligently on her English so she can handle those interviews and press conferences that come with winning TV golf tournaments.  To those of us who watch her on TV, she smiles all the time, even in the heat of competition, so you actually believe she is enjoying herself.  At the events, she connects with her fans and the tournament sponsors as if it were a pleasure and not just an occupational duty.

This past week she went above and beyond the call by hosting a dinner for the LPGA Communications staff and the national print and broadcast media folks.  This was not some staged sit down affair at a local Marriott but an intimate backyard barbeque at her Lake Nona home.   Holding court for the media in the rec room of your house is probably unprecedented but feeding and entertaining them is off the charts.  By the way, this was held the night before the season ending $1.5 million CME Group Titleholder’s event, a gathering of this year’s tournament winners.  First prize is $500K, so it is not like Yani did not have anything else on her mind at the time.

As the attached article by Beth Ann Baldy attests, those in attendance found out what they already know about Yani, she is engaging, self-deprecating, and just fun to be around.  She doesn’t take herself too seriously or put herself on a pedestal above her peers.

Angry Bird In Kraft-Nabisco 2010 Trophy (Beth Ann Baldy)

Witness this photo of her “Angry Bird in Kraft-Nabisco Still Life”-she was not pleased with letting a two-peat slip away, shooting 74 in the last round of this year’s Kraft-Nabisco.  She even regaled the crowd with an impromptu Harry Potter costume when the evening’s conversation got to theme parks.

In an age where dominant sports figures seem determined to build black box  walls around their personal lives, it is refreshing to see the number one player in lady’s golf so graciously connect with the people who help communicate her image to those of us who watch and support her success.  The LPGA is fortunate to have another grounded ambassador to lead their sport.

(Click here to read GolfWeek’s Article About Yani Tseng’s Party)

Beth Ann Baldy

November, 2011

Boat Payments

Imagine how the new tournament director of the Farmers Insurance Open felt when he got up the other morning to hear on the news that Tiger Woods would be skipping the 2012 event at Torrey Pines to play in the Eurpopean Tour’s event at Abu Dhabi.  Tiger has played in this event as his annual launch to the golf season for years.  He has won at Torrey six times in PGA events and once in the U.S. Open.  He used to play with his Dad at Torrey and even won a Junior World event there.

Apparently Tiger is not nostalgic about such things and has opted out this year for a good reason, easy money.  You see Tiger just shows up in the United Arab Emirates for this event and gets an appearance fee with six zeros on the end wired to his personal account. Please understand this man has lots of overhead to cover, especially since he has lost so many of his corporate patrons after that unfortunate incident with the fire hydrant outside his home in Florida.  His boat alone cost him more than $20 million and I don’t think his ex is throwing in on the payments of that baby as part of their settlement.

Professional golfers are private contractors, they are free to chase their dreams wherever it is most lucrative for them, so you cannot really criticize Tiger’s logic in this decision.  But announcing it on his website and not communicating with the tournament director through a call or a letter just shows that Tiger and his advisers have no sense graciousness or class when it comes to dealing with the hands that feed them.

The timing of this announcement is pretty mindless as well.  Tiger is playing on the international stage in a team event in Australia and he detracts from the opening day of this event with this announcement of his personal golf schedule three months from now.  What was the rush?  Do the Arab Sheiks need to firm up there appointment books in late January for the pro-am?

The tournaments that have been contested at Torrey Pines have provided Tiger with a stage from which to project his success and gain access to the returns that come with that.  The people of San Diego who so generously supported his successes there deserve better consideration and treatment in the handling of this announcement.  Once again Tiger proves that he has no aptitude for managing his career and image.  It is all about the fame and the money and has nothing to do with being personable to those who support him.

November, 2011

Time Phase Tiger

There is so much conversation about how much Tiger’s swing has changed over the years and from these photos of his swing from 1992 to 2011 you can certainly see the evolution of the Tiger Swing for yourself.

(Circa 1992-The Original)

(2011 Sean Foley move)

 

 

 

 

 

 

 

 

Jaime Diaz interviewed all five of the instructors who have worked with Tiger over the last 20 years to put together an article for Golf Digest in April of 2011.   What may be most interesting here are the comments of the instructors as to how much of a challenge it was to work with Tiger.

Butch Harmon: “ I agreed with Tiger about the flaws, but I wanted to do it a piece at a time.  He wanted to do it all at once.”………”When he drove the ball in the fairway, he was nearly unbeatable.  That’s what I kept trying to drive into him.  But it didn’t take.”

Hank Haney:  “I think it’s fair to say that Butch had a better body to work with than I did. With me, he started looking more like a linebacker than a golfer.”…..”He was convinced that his golf swing was doing the damage to his knee.  Everything had to revolve around saving his knee.”

What is clear to me is that Tiger is obsessed with continuing to retool his swing to “get better”.  This may be his most significant flaw, his insistence on needing to remake what was already a juried piece of athletic art.

Tiger: “I’ve always taken risks to try to become a better golfer, and that’s one of the things that has gotten me this far”.

Take a look at this time phase presentation of Tiger’s swing and decide for yourself.

(Click here to see Golf Digest’s pictorial review of Tiger’s Swings)

Photos by J.D. Cuban and Stephen Szurlej

Jaime Diaz

April 2011

Personal Golf Travel Map

You know someone who travels with his buddies on golf trips and collects course memorabilia? Maybe he has already has a drawer full of golf pencils, ball markers, scorecards, or logo balls from all the places he has played. Well if you do know this guy, then here is the ideal thing for him to strut his golf travels in an artful way.

Melangerie NYC has come up with the personalized golf travel map that can adorn an office or study wall next to all those family heirloom pictures of rafting, ski, or safari trips. This 36” x 24” digital matte print of the U.S. can document all the phenomenal courses he has played.

The map and background are customized to colors your choice. Name it what you like (say “Steve’s Golf Adventures”) and it can be mounted on foam core and be tastefully framed.

The map comes with your choice of color matched numbered push pins and an area on the bottom to write in up to 75 corresponding golf destinations. Plot the pins with his golf destinations, like one of those war maps showing the Normandy invasion, and he has an artful bit of bragging rights for all his friends to see.

Makes a great stocking stuffer, a commemorative birthday present, or just something you think you deserve to have for yourself. It is an affordable golf investment that will chart golf memories for years to come.

(Click here to see MelangerieNYC’s Personal Golf Travel Map)

November, 2011

Sorry, The Doctor Is Out Of The Office

How many times have you called your doctor’s office with a follow up question and wonder why it takes two days for him to get back to you with an answer?  Well, this article by Ian Frazier in The New Yorker Magazine may have the answer.

The clue is in a quote from the article.

“So, going over the results and the X-rays—and I kind of hate to tell you this straight out in a message on an answering machine, but—well, Mr. Singer, your condition appears to be very, very serious, possibly terminal. So that’s the bad news. The good news is, you would not believe the day I just had. I am playing the best golf of my life.”

I will let you read the rest on your own……prepare to giggle.

(Click here to enjoy Ian Frazier’s “Messages From Dr. Abravanel”)

Ian Frazier

New Yorker Magazine

November, 2011

Yo, Captain Couples!

As Rory proved to us with his runaway win at the U.S. Open following his personal debacle at The Masters this year, at the highest level of competition, it is the guy with something to prove that you have to worry about.

So after being shunned as a captain’s pick for the U.S. President’s Cup team, Keegan Bradley goes out the first two days in the WGC HSBC Champions event and shoots 9 under par to be two strokes off the lead at the halfway point against on of the elite fields of the year.  He actually had the lead at 10 under through the first eight holes yesterday when he stumbled and made his first bogey of the tournament.  He was on cruise control the rest of the way and is well positioned to make a run for his first WGC title come Sunday.

This is no small accomplishment for a young player categorized by many as the next great American hope.  To travel half way around the world, deal with sleep deprivation and no comfort food, and be competitive against the top players in the sport is a tall order.  Bradley seems focused and determined to prove to himself that he belongs and maybe to Captain Couples that a mistake was made in leaving him off the American President’s Cup squad.

I am reasonably sure that Freddie’s decision was less his own and more that of the Australian sponsors and the network with the TV rights for this event.  Rightly so, Couples more high profile pick will mean longer lines at the gate and a bushel of ticks in the TV audience rating.  Commerce trumps reason once again!

November, 2011

Tiger Tsuris

You can count me firmly in the camp of  “I really don’t care” when it comes to the burning question  “Will Eldrick ever get back to his dominant form?” So when it comes to another article about this I tend to simply to do the iPad swipe gesture and go to the next screen.

In this case though I think the opinion represented in the attached article has credibility because it is coming from Nick Faldo who, even though he can be somewhat pompous at times, usually takes the practical point of view on questions of controversy.  This interview with Sir Nick by Randall Mell, a writer for the Golf Channel, confirms what I have always thought about this question, it has more moving parts than a yoga teacher on muscle relaxers and there is no predicting if Tiger will ever land on his feet.

Faldo’s main point is that since all this went down, for Tiger there is really nothing in his life that is as it was before the incident.  He says, “Almost everything has changed, from the physical to the technical, the emotional side as well, everything seems different, so I think he’s still got a lot to contend with.”  Further he points out that for a star athlete to be dominant as Tiger was you need locked in concentration for practice and purpose.  In light such drastic changes, “quality of concentration goes. Your ability to totally engross yourself in practice for a day, that changes quite dramatically.”

On the question of whether he can win the additional five major’s it will take to surpass Jack’s record Nick says, “If this were just a golfing slump for two years . . . but it isn’t. He’s had a mental and emotional slump, and a physical one, too, because his body’s broken down, and a lot of that has to do with the pressures and the mind.”

The real factors like Tiger’s age, worn out body, questionable swing changes, tattered personal life, young family, and a major lack of self esteem just add more debris to the pile Tiger is sorting through. Add to this the fact that Earl sheltered him so much in his formative years that Tiger lacks many of the basic instincts for coping with adversity and taking personal accountability for fashioning a resolution for his problems.

I think what Faldo is correctly concluding is that it really becomes a more global question of whether Tiger can get control of his life again.  A semblance of his old golf game can only come after all that gets sorted it.

(Click here to read Randall Mell’s Faldo interview on Tiger Woods)

Randall Mell

November, 2011

Rule Changes: Don’t Say They Didn’t Tell You!!

The USGA and R & A announced last week the publication of new unified rules for 2012 to 2015. This is a result of an exhaustive four year process and review and modification of the 34 playing rules of golf by the two organizations.

Besides a couple of rules changes this is the first time there will be one uniform set of rules world wide-the only difference will be the language in which they are written. You might want to bone up on your Scottish.

Of the rules changes there are really only three that will likely affect you.

First, they changed the rule involving a ball moving once a player has addressed it. They added a key exception exonerating a player from penalty if their ball moves after address when it is known or virtually certain that the player did not cause the ball to move. Most obvious example we have seen is a wind gust moving the ball after address. The change in the rule is that the player does not have to take a penalty and return the ball to it’s original position. Now they simply wait until the ball stops moving and play it from the new location with no penalty. This should speed up play since many times players take extra time to be cautious when putting their ball on a windy day.

Second, if a ball is in a hazard (bunker, water hazard, etc) a player can now smooth sand or soil at any time in the hazard, including before playing from the hazard, provided it is for the sole purpose of caring for the course. They cannot do this if it will improve their lie, area of intended stance, or swing/line of play. This change should facilitate players raking other areas of the bunkers while waiting for their turn to play.

Third, a person is now deemed to have addressed their ball if they put their club in front or behind their ball, regardless of whether they have taken a stance. Since players have widely variant address processes this makes the determination of address more consistent.

They also exempted hole-in-one prizes from the stipulated prize limits for amateurs. This will make all those charitable organizations who have outings happy. Take dead aim!!

(Click here to see the full GolfWeek article on these rule changes)

October, 2011

Walking The Plank

An observation during the Nationwide Tour Championship about the narrow eighteenth hole on the Ralston Creek Course at Daniel Island.

“If I am a caddie at the 18th, I am not sure whether to hand my player a driver or a blindfold and a cigarette.”

Randall Mell

Golf Channel Writer

October, 2011