Church Pews

The name of the Lord is invoked many more times on a Sunday on a golf course than it is in church.  It’s His fault really.  I firmly believe the game was invented by the Irish and given to the Scots as a joke, and they took it too seriously.

David Feherty

Golf World
Lipouts
July, 2012

Bellagio Bogey

Golf club vendors have become like truck manufacturers in trumpeting their products in commercials with preposterous trumped up circumstantial demonstrations.

Callaway started running this commercial recently for their RAZR Fit Driver that shows the European Tour’s driving gorilla Alvaro Quiros hitting this new driver across the Bellagio Fountains in Vegas at a neon-ensconced target that shares the same six-sided outline as the Callaway logo in the commercial. Seems clear to me that the point is this adjustable fit capability will allow him to carry the ball 310 yards across the fountain and hit the target.

Besides having Quiros make final “adjustments” to the driver head and then address the ball with a cocky smirk, the producers emphasize the ball flight with the timed arc of the Bellagio fountain plumes. Of course the commercial ends with a light show and raucous crowd revelry.

Only problem is that if you watch this thing closely the ball misses the target wide left with a kerplunk into the water…………just like a misjudged hook on Sunday at the 18th at Sawgrass. Seeing this result does not convince me that “all other adjustable fit drivers will simply have to adjust”.

(Click here to see the Callaway RAZR Fit Driver Bellagio demonstration)

While I am on this soapbox let me say that all the golf equipment manufacturers are selling us a bill of goods with these adjustable fit drivers. The inference that optimal club fitting is a DIY project for a typical consumer is intellectually bankrupt.

The only way you can be properly fit with one of these adjustable fit clubs is with the assistance of a professional club fitter and a launch monitor. Once they get the loft angle, face openness, and head weighting settings right for your swing speed and path you would have to be crazy to tinker with it on your own. Further, since probably the most important factor in the proper fitting of your driver is the shaft itself, the manufacturer would have to sell you the adjustable fit club with a wrench and three replacement shafts for the same price.

This adjustable fit capability will help your club fitter fine tune your driver for you but this feature is not going to do you any good once you take the club out of the shop.

February, 2012

Discretion

A number of years ago we were playing at Royal Portrush in Northern Ireland, the venerable home course of Rory McIlroy and Darren Clarke, and we noticed a young couple walking their black Labrador amongst the low dunes between the holes.

Every minute or so the Lab would leap into the high grass on the dunes, forage for a minute, and then return to his owner with the prize of someone’s lost ball he had discovered.  The owner would drop it into a sack he was carrying and they would plod on.

The more I watched the more I wondered, did the dog have the good sense to spit out the Pinnacles and Top Flights and leave them there.

December, 2011

Revelations

As reported on Yahoo Sports today, a few people have taken notice that with the passing of Kim Jong II, North Korea’s Supreme Leader, one of the greatest proclaimed golfers of our generation has grabbed a burger at the turn and is off to the back side.

In 1994 it was reported by reliable North Korean sources that Kim Jong, in his first round of golf ever, made 11 holes in one on his way to a 38-under par 34 over 18 holes at the 7,700-yard Pyongyang Golf Course. This was more than just fairways and greens!!

Here are some of the public’s lamentations on possible effects of his passing as they appeared on Twitter today.

“Look at it this way: With Kim Jong Il dying, everybody will be moving up one spot in the World Golf Rankings,” noted Dan Daly in a Twitter posting.

Others pondered the golf showdowns that never happened.

“Kim Jong-il’s passing means LukeDonald is now indisputably golf’s world no.1,” Tweeted John Mackay. “Congrats Luke. Just a shame it wasn’t settled on the course.”

“Golf world mourns the passing of the prodigious world leader never to win a major,” Tweeted Shaun Hinds.

Even Paddy Power tweeted that “The world has lost a golfing legend, we’re 1,000,000/1 for any PGA player to beat Kim Jong Il’s record round of 38 under.”

Some saw hope for Kim from beyond the grave, Rick Reilly posting, “Just in from North Korean state news agency: Kim Jong Il’s corpse shoots 54, incl 6 aces.”

Nick Howell pondered what might have been, saying his record round “Could’ve been even better if his ball hadn’t stuck under the windmill on the eleventh.”

Alistair Barrie was shocked there was not more mention on golf websites, noting, “No one seems remotely concerned that the world’s greatest golfer has died.”

“With passing of Kim Jong Il, sports world may have lost greatest golfer of all time,” tweeted HuffPost Sports.

“The golf world mourns the loss of Kim Jong-Il. Routinely scored 3 or 4 aces every round according to state run media, so it must be true,” wrote Len Berman.

Ray Ratto had his suspicions, tweeting “don’t fully buy this Kim Jong-Il golf story. Surely the Callaway people would have sent him a hat, a shoulder patch or something.”

In a timely post with Christmas approaching, Chris Scoular said, “The North Korean equivalent of finding out Santa isn’t real must be finding out Kim Jong Il didn’t invent the hamburger or shoot a 38 in golf.”

Yahoo Sports

December, 2011

TaylorMade Introduces Rocketballz…….Seriously!!

The golf world is a twitter with the buzz created by the TaylorMade’s introduction of their new line of metal woods, hybrids, and irons for Spring 2012 called “Rocketballz”. They claim these clubs are engineered to provide “the first significant innovation in relation to COR (coefficient of restitution) ball speed since the introduction of steel construction to fairway club in the 1980’s”. Apparently, according to the pros who have demoed these puppies, the ball rockets off the club face like an X-15 in heat. So they get their name.

The double, triple, and quadruple entendres are already percolating across the golf media in relation to the introduction of this name. It took some real kishkas for the TaylorMade higher ups to “support” this moniker for their new line of clubs. But it is clear to me it did not take sophisticated focus groups to know who they are selling these things to……men….big, burly men who have no shame about flaunting their wares.

Taylor Made Rocketballz Driver

Men will not only embrace this name but they will brag on it. When a guy cranks one out there about 270 and one of his admiring buddies pipes in “Wow Joe, what you got there?”, he will proudly bellow without hesitation “Rocketballz”. It will be in the mind of the beholder to determine what piece of equipment he is referring to.

The marketing of this line has endless possibilities. I personally think John Cleese should spearhead this campaign in a dark coat and an oversized fedora playing the role of the “TaylorMade mohel” consecrating these new implements. The rumor has not been confirmed but I believe that these can be bought with circumcised or uncircumcised head covers.

Mark my words, there will be billboards this spring with Dustin Johnson proudly brandishing the “RBZ” belt buckle with his stock white pants and royal blue Adidas shirt …..probably with a sultry Natalie Gulbis hanging on his arm.

The TaylorMade guys are no dummies-sexual imagery sells. I see cross marketing possibilities-commercials with a couple of 17 degree hybrids sheepishly sticking out of the Cialis bath tubs basking in the setting sun.

December, 2011