The name for the pivotal three holes that begin the drama each final Sunday at The Masters was coined by golf writer laureate Herbert Warren Wind in an article for Sports Illustrated in 1958. You can the read the context of the anointment of this phrase in Wind’s lyrical style from the original article in the attached link.
Annual Intersection of Major Success and Failure
It came in his description of Arnold Palmer’s first triumph at The Masters on an afternoon when he overtook amateur sensation Ken Venturi beginning in the center of Amen Corner.
For a more in depth understanding of Herbert Warren Wind check out this wonderful biographical sketch from the New York Times by Karen Crouse. From this article you will appreciate Wind’s significant imprint on the golf world from his writings on and association with many generations of the games greats.